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Paulista Avenue (Avenida Paulista in Portuguese, ''Paulista'' being the gentilic for those born in São Paulo state) is one of the most important avenues in São Paulo, Brazil.〔 The 2.8 kilometre thoroughfare is notable for headquartering a large number of financial and cultural institutions, as well as being home to an extensive shopping area and to Latin America's most comprehensive fine-art museum, MASP.〔http://www.lonelyplanet.com/brazil/sao-paulo/sights/415542〕 Since the 1960s, the avenue has been identified as one of the main business centers in the city. Being one of the highest points in São Paulo, it is distinctively clustered with radio and TV stations antennae, such as Gazeta's. The road is served by a subway line and many major bus routes. The avenue, which was inaugurated in December 8, 1891, is generally regarded as the most expensive real estate anywhere in Latin America. At Avenida Paulista 1230, there is a new mall called Shopping Cidade São Paulo, it started operations on April 30, 2015, its 160 stores spread in the five floors of the modern architecture structure. The mall is located in the very heart of the famous avenue and close to MASP, with several restaurants, movie theaters and the most important retail brands. ==Overview== Paulista Avenue was constructed in 1891 by Joaquim Eugênio de Lima (1845-1902), a Uruguayan-Brazilian civil engineer.〔 Once a residential neighbourhood thoroughfare flanked by lavishly ornate mansions with Arabesque and European themes of the city's coffee barons and industry entrepreneurs such as the Matarazzo family. Paulista Avenue Number One belonged to the Von Bülow family, founders and operators of the Antarctica brewery. The first multi-story building on the avenue was a seven-story structure at the corner of Paulista and Frei Caneca constructed in 1939. The avenue then underwent a massive verticalization from the 1950s on. Neo-Classic, Hindu-style and Middle Eastern architectonic structures were then torn down overnight as a precaution against fiscalization or resistance from the population. The most important of the ones which still stand to this day is Casa das Rosas, near Praça Osvaldo Cruz in the very beginning of the long avenue. It was turned into a cultural center in the late 1980s. The house has oil/hydraulic heat radiators, a luxury only the millionaire could afford and something that could be of good use on very cold and damp nights and mornings of past São Paulo winters. The avenue is home to some of the world's biggest financial institutions and a symbol of the economic power of State of São Paulo, along with the newer Avenida Engenheiro Luís Carlos Berrini, and Avenida Brigadeiro Faria Lima, further south from here. It goes across the sections of Paraíso, Bela Vista, Jardim Paulista, Cerqueira César and Jardim América, ending in Higienópolis. Its major crossroads are Avenida Brigadeiro Luis Antonio, Rua Augusta, Rua Haddock Lobo, and Rua da Consolação. Parallel to it are Cincinato Braga, Joaquim Eugenio de Lima on the Bela Vista/Paraíso side and Alameda Santos and the fancy Coronel Oscar Freire on the Jardins side. It is estimated that more than 800,000 Paulistas commute to Avenida Paulista daily. Traffic is often bumper-to-bumper, particularly because of the many bus lines that go across it to the West, South, North, and East sides of the city. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Paulista Avenue」の詳細全文を読む スポンサード リンク
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